Where they were
Dubai Chocolates was growing fast across Europe, and their performance marketing needed far more creative than the internal team could produce. Recruiting creators, briefing, collecting videos, checking quality, giving feedback: it was swallowing the team's week.
What I decided
Take the whole pipeline off their hands. We recruited creators across Europe, the UK and English-speaking markets, vetted on portfolio and niche fit, and ran the end-to-end workflow: onboarding, briefing, production, revisions. Every video was built on tested ad structure, strong hook, emotional storytelling, clear call to action. Content was produced in English, Dutch, French and German so each market heard its own language.
What happened
100 qualified creators and 300 ad-ready videos delivered inside 90 days, giving the media buyers a vault of creative to test without waiting on production. And the system stayed: creator sourcing, standardized briefing and monthly delivery now run as an ongoing engine the brand plugs into whenever it needs fresh assets.
“This has been one of the best collaborations I've had on Upwork. If you're looking for a UGC outreach agency with deep experience, clear structure, and fast, transparent communication, look no further. I've worked with four other UGC agencies before, and this one truly stands out in every way. Working with Usama has been an absolute pleasure. If you want to be completely taken care of and need a team that knows what they're doing, Usama and his team are the perfect choice. Highly recommended.”
Bruno van Staveren · Co-founder, Dubai ChocolatesRead on Upwork ↗