UGC & influencer marketing for DTC ecommerce brands · US, UK, EU
Hundreds of creators. One person accountable.
Creators sourced, content shipped, sales tracked, for Shopify brands that want micro-influencer and UGC to be a permanent channel, not a one-off campaign. You get me on strategy and my team on execution, embedded in your Slack.
No pitch. We talk about your brand and whether I can actually help.
- Top Rated Plus on Upwork
- 100% Job Success
- 5.0 on every review
- 30+ brands
- 5,000+ creator collaborations
- 7 languages
“2.5 years in, Usama and his team have been integral to our growth, major home-run hits that resulted in sales spikes, plus a consistent stream of great influencer and creator partnerships.” , Emi Kamiya, Kiwabi · all reviews
How I work
Like a team member, not an external agency
How the work feels from inside your Slack, and why brands stop shopping around after the first month.
Usama Dawood · Karachi · US, UK, EU hours
Feels in-house, not outsourced
We work inside your Slack and your sheet, in your brand voice, on your goals. Ask a question and the person who answers is the person doing the work. Most clients say it feels like a team member joined, not like they hired out.
A system, not a person's to-do list
Sourcing, outreach, contracts, shipping, delivery and payments all run through one engine my team operates every day. Quality comes from the system: written criteria, tested scripts, and a tracker that never loses a creator.
Strategy from me, scale from the engine
I set the strategy, lead the program and join the calls that matter. The engine handles the volume, in English, Dutch, German, French, Spanish and Portuguese, so hundreds of creator conversations can run at once without me being the bottleneck.
Influencer marketing services
Three ways to work with me
Influencers bring an audience; UGC creators make ad content with no posting required. Pick the program that matches the job, each quoted after a call with creator payments at cost.
Influencer campaigns
Seeding, paid collaborations and whitelisting with micro-influencers
Best for: Brands that want reach, trust and social proof from people with real audiences.
Product seeding with no strings, paid collaborations with usage rights, and whitelisting so your team can run ads from creators' own handles. We run outreach, creators, content and insights; your team puts the ads behind it.
→How it works02UGC ads campaigns
Ad-ready creator video, no posting required
Best for: Brands whose paid social is starved for fresh creative.
Creators chosen for how well they make ads, not their follower count. Creative strategy, briefs and scripts from us; finished, rights-cleared video delivered straight to your ad account. Nothing has to be posted anywhere.
→How it works03Affiliate programs
Influencers paid on what they sell
Best for: Brands that want creator spend tied to tracked orders.
Influencers join your affiliate program with their own links and codes, post, and earn on sales. We recruit, manage and report clicks and sales by creator on Shopify Collabs, UpPromote or Amazon Attribution.
→How it worksPricing depends on creator volume, markets and how much of the channel you want me to own, so I quote after a call. If creator budget is tight right now, the guides are a better starting point.
Case studies
What I decided, and what happened
Founder-narrated case studies with real numbers from the program trackers.
$300K+
affiliate & creator-attributed sales
haircare · US & EU
Kiwabi, 10x ROI from affiliate sales alone
A Japanese haircare brand entering the US and Europe. Gifted nano and micro creators, affiliate-first, running for over a year and still going.
15.68M
total TikTok views
apparel · Europe
Galvier, 100 creators in 100 days, 15.68M views
A premium shapewear brand that wanted UGC and TikTok influencers without marketplace prices. We built the engine, 100 creators in 100 days.
100
qualified UGC creators recruited
food & gifting · EU
Dubai Chocolates, 100 creators, 300 ad-ready videos in 90 days
A luxury chocolate brand whose internal team was stretched thin. We took UGC end to end, in four languages, and left them a content engine.
2.5
return on ad spend through affiliate sales
apparel · US
Silk & Salt, 2.5 ROAS through affiliate sales
A women's fashion brand that wanted awareness and a community of creators, not a one-off campaign. Over a year of gifted collaborations that paid for themselves.
700
influencers recruited
maternity apparel · US
Emme Mama, 700 influencers where platforms found none
Maternity wear needs pregnant creators, and UGC platforms kept coming up short. We sourced them directly, at scale, on a minimal budget.
26
creators through the program
DNA testing · US
CRI Genetics, Creator ads in an FDA-sensitive niche
A DNA testing brand that needed influencer promotion and ad-usable video in a category where compliance makes both genuinely hard.
Swipe for more
All case studies →
“Super communicative and on top of things.” , Emil Olesen, PROFIDA · all reviews
What clients say
Hear it from the founders I work with
John Chen of Emme Mama and Emi Kamiya of Kiwabi on video, plus written reviews from Upwork and Trustpilot.
Upwork: Top Rated Plus · 100% Job Success · 8,600+ hours · every review 5.0
“2.5 years in, Usama and his team have been integral to our growth, major home-run hits that resulted in sales spikes, plus a consistent stream of great influencer and creator partnerships.”
“They've supported us across the full influencer process, finding the right creators, outreach and negotiations, and making sure creatives are delivered and ready to use for ads.”
Dennis Eberbach · Founder, GalvierRead on Trustpilot ↗“I've worked with four other UGC agencies before, and this one truly stands out in every way.”
Bruno van Staveren · Co-founder, Dubai ChocolatesRead on Upwork ↗“His ability to acquire quality influencers is fantastic and demonstrates a real understanding of the space.”
“Usama took full ownership of our UGC operations, finding and vetting creators, outreach, deliverables, and kept in touch daily through our Slack channel.”
Dixie Diaz · Founder, RYPT FitnessRead on Upwork ↗“Your selection of influencers was spot-on, and their engagement rates were impressive.”
Omri Tal · Founder, Silk & SaltVerified client“They strive to build a relationship with influencers and help us attain good quality content.”
“Super communicative and on top of things.”
“Only one month in, he plays an important role in our outreach campaign, structuring and leading it.”
“Extremely detail oriented, very responsive, and flagged issues appropriately.”
Process
How the first 60 days build
How a program builds. Outreach never stops while everything else layers on top of it.
Days 1–3
Kickoff
We agree on goals, markets and the creator profile, and set up the shared tracker.
You and me
Week 1
Outreach begins
The first wave of creator conversations starts, and it keeps running every week from here on.
The engine
Weeks 2–3
First yeses
Early creators sign, product ships, briefs go out, while outreach keeps widening the funnel behind them.
The engine
Weeks 3–5
Content starts landing
First posts and videos come in and get checked against the brief. Timing varies by product; some need time in creators' hands.
Team QC, my system
Day 30
First report
What went out, what came back, what it cost, and what we change. Reporting stays weekly in the sheet.
Me
Day 60 and on
Compounding
Repeat collaborations with creators who performed, new waves of outreach, and a network that keeps growing. It is a funnel that keeps filling, not a pipeline that empties.
All of us
FAQ
Questions brands ask before hiring
The things people want to know before booking a call with a UGC campaign manager.
Are you one person or a team?
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You get me and a team. I set the strategy and lead the program; my team runs sourcing, outreach, contracts, QC and editing through a system we have refined across dozens of programs. You will know everyone by name within the first week.
What's the minimum budget?
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Programs start making sense at a few thousand dollars a month in creator budget plus my fee. Below that, I'll tell you honestly on the call and point you to a lighter starting point.
What is the difference between an influencer and a UGC creator?
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An influencer has an audience: their value is reach, trust and social proof, so they post to their own following. A UGC creator produces high-performing ad content regardless of audience size, and nothing needs to be posted; the videos go straight to your ad account. Most programs I run use both.
How do you find UGC creators and micro-influencers?
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Manual sourcing against a written criteria sheet, platform searches, and referral chains from creators who already posted. Outreach runs continuously, and roughly 30% of gifted outreach replies.
How fast until we see content?
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For most programs the first content lands within the first month, while outreach keeps running behind it. Products that need time in creators' hands take longer, and I will tell you that upfront rather than promise a date.
Who owns the content and usage rights?
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You do. Every creator agreement includes usage terms for organic and paid, and I keep the paperwork so your media buyer never has to chase it.
Do you run influencer whitelisting or Spark Ads?
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Yes. Whitelisting rights and Spark codes are collected as part of the agreement, so your team can run ads directly from creators' handles. We hand over the access and the insights; your team runs the spend.
What if a creator flakes?
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Some will. Roughly a third of creators who accept never deliver, which is why I recruit networks, not shortlists, and report contracts signed and products delivered separately every week. Any creator who doesn't deliver is replaced at no charge.
We already have an agency. Does this still work?
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Yes. I often run the creator side while an agency runs paid media; I hand them finished, rights-cleared assets.
Can we hire you through Upwork?
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Yes. Most of my programs started there. I'm Top Rated Plus with a 100% Job Success score, and I'm happy to contract through Upwork if that's easier for your finance team.
What happens on the call?
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Thirty minutes, mostly me listening. I ask about your product, markets, and what you have tried, and I am honest about whether we can help. If we are a fit, I follow up with how I would run it. If we are not, I will say so.
Book a call
Let's map out your creator program
Thirty minutes, no deck. You leave with a plan whether or not we work together.
“Usama has been a true partner in helping us launch this influencer program! His organization skills and communication have made working together both smooth and efficient, enabling us to quickly deliver products to influencers, give feedback on their content submissions, and get final content published on their socials. His ability to acquire quality influencers is fantastic and demonstrates a real understanding of the space and how to communicate effectively to establish mutually beneficial influencer relationships. Can't recommend him enough, and look forward to continuing to work with him on this project and hopefully others.”
Thirty minutes to talk about your brand: what you sell, where you want to grow, and what you have already tried. I will be straight with you about whether creator marketing can move the needle for you, and how I would approach it if it can.
Helpful to have ready: your store URL and what you need most (creators, content, or sales).