Where they were
Silk & Salt sells women's fashion to a US audience that lives on Instagram and TikTok. They wanted two things: real awareness, and a community of creators around the brand producing content that actually resonated, without paying flat fees to a thousand people.
What happened when we ran it
Around 1,100 nano and micro influencers activated over more than a year, chosen for engagement and the strength of their communities. Gifted collaborations with creative briefs kept the content authentic and on-voice: lifestyle posts, reviews, unboxings, reels. The recurring objection, creators wanting upfront payment, was handled the same way that worked everywhere else: showing what other affiliates were earning on commission.
The program reached millions of potential customers, returned 2.5x on spend through affiliate sales alone, and left the brand with hundreds of content pieces it could repurpose into ads.
“Dear Usama, I wanted to commend you on the outstanding work you did with the influencer marketing project. Your expertise and dedication truly paid off, and I'm thrilled with the results. Your selection of influencers was spot-on, and their engagement rates were impressive. You effectively communicated our message and connected with our target audience. Your communication skills were exceptional, keeping me informed and addressing concerns promptly. Your creativity in developing captivating content for the influencers was commendable. Your commitment to meeting deadlines and delivering high-quality work was evident throughout the project. Your professionalism and work ethic were truly appreciated. Thank you for your valuable contributions to our brand's growth and visibility. I look forward to future collaborations. Great job!”
Omri Tal · Founder, Silk & SaltVerified client