Seeding, paid collaborations and whitelisting with micro-influencers
Influencer campaigns
Best for: Brands that want reach, trust and social proof from people with real audiences.
Influencers matter because of their audience: reach, trust and social proof, not just the content itself. This program runs influencer campaigns in whichever modes fit your goal. Seeding, where creators receive product with no strings and the ones who love it post; paid collaborations with agreed deliverables and ad usage rights; and whitelisting, where your team runs ads directly from the creator's own handle. We handle outreach, creators, content and insights end to end. Your team takes the content and access and puts ad spend behind it.
What's included
- Creator criteria written with you in week one: niche, market, language, tier
- Continuous outreach under a persona from your brand, week after week
- Seeding: gifting and shipping coordination, with follow-ups that do not stop at the first message
- Paid collaborations negotiated with clear deliverables and usage rights in writing
- Whitelisting and Spark access collected so your team can run ads from creators' handles
- Repeat collaborations with the creators who perform
- One shared sheet: outreach, recruited, content, rights, payments, insights
- Clean handover to your ads team, with performance insights per creator
The first 60 days
- Weeks 1–2: criteria agreed, outreach starts and keeps running
- Weeks 2–4: first creators sign while the funnel keeps widening
- First month: early content starts to land, timing varies by product
- Day 30: first written report, then weekly in the sheet
- Day 60: repeat collaborations layer on top of ongoing outreach
How pricing works
Every program is quoted after a call, because creator volume, markets and how much of the channel you want me to own change the number. Creator payments are passed through at cost: I don't mark them up: and my fee is a flat monthly amount you'll know before we start.
“2.5 years in, Usama and his team have been integral to our growth, major home-run hits that resulted in sales spikes, plus a consistent stream of great influencer and creator partnerships.” , Emi Kamiya, Kiwabi · all reviews
FAQ
What is the difference between an influencer and a UGC creator?
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An influencer has an audience: their value is reach, trust and social proof, so they post to their own following. A UGC creator produces high-performing ad content regardless of audience size, and nothing needs to be posted; the videos go straight to your ad account. Most programs I run use both.
Do you run influencer whitelisting or Spark Ads?
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Yes. Whitelisting rights and Spark codes are collected as part of the agreement, so your team can run ads directly from creators' handles. We hand over the access and the insights; your team runs the spend.
Who owns the content and usage rights?
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You do. Every creator agreement includes usage terms for organic and paid, and I keep the paperwork so your media buyer never has to chase it.
What if a creator flakes?
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Some will. Roughly a third of creators who accept never deliver, which is why I recruit networks, not shortlists, and report contracts signed and products delivered separately every week. Any creator who doesn't deliver is replaced at no charge.
What happens on the call?
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Thirty minutes, mostly me listening. I ask about your product, markets, and what you have tried, and I am honest about whether we can help. If we are a fit, I follow up with how I would run it. If we are not, I will say so.
Book
Let's map out your creator program
“Usama has been a true partner in helping us launch this influencer program! His organization skills and communication have made working together both smooth and efficient, enabling us to quickly deliver products to influencers, give feedback on their content submissions, and get final content published on their socials. His ability to acquire quality influencers is fantastic and demonstrates a real understanding of the space and how to communicate effectively to establish mutually beneficial influencer relationships. Can't recommend him enough, and look forward to continuing to work with him on this project and hopefully others.”
Thirty minutes to talk about your brand: what you sell, where you want to grow, and what you have already tried. I will be straight with you about whether creator marketing can move the needle for you, and how I would approach it if it can.
Helpful to have ready: your store URL and what you need most (creators, content, or sales).